At Bonafide Kayaks, we love our brand. With this love, we want to guide our partners, dealers, sponsors, ambassadors, and employees to use our brand to the highest standard and ensure its consistency.
Our brand guidelines are intended to provide clarity to the basic rules of the Bonafide Kayaks brand identity. In order to gain maximum benefit from these guidelines, they must be used consistently, as even minor violations will undermine and compromise their impact.
When using the Bonafide logo make sure to place on a well contrasting background taking into consideration the personal space and placement of the Bonafide icon and wordmark. A general rule-of-thumb is to leave the same amount of space surounding the logo that is equal to the size of the Bonafide ‘fin’ icon.
Don’t change the appearance of the Bonafide icon and wordmark, don’t change the color to one that is not suplied in the logo assets folder, and please don’t change or remove any elements of the logo istelf. ie. removing the fin icon, adding a tag line etc.